Keynote Talks

A carefully curated talk series will feature a mix of keynotes and focused experiences on design systems and design methods all aimed at providing actionable insights to product design leads, engineers, and their teams.

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You vs the design system they told you not to worry abouT

Diana Mounter  |  Design Systems Manager at GitHub

While some companies have full-time teams of designers and developers, some can only do design systems work in their spare time. As an individual contributor, you may feel pressured to be a great engineer as well as hone your visual and interactions skills—or maybe you enjoy both but find companies often make you choose one over the other? 

Despite being in the fortunate position of working with full-time design systems team, Diana is not immune from feeling imposter syndrome or envy towards design systems team. Diana will share some real-talk behind design systems work, taking a look at industry examples in comparison to her own experiences, how they strive to do things at GitHub and what the future might hold.


Systematic Cross-Platform Design

Karri Saarinen |  Design Lead at Airbnb

The design challenges we face are becoming larger in scale and and more complex. As designers and developers, we need more systematic and abstracted methods to continue building great products.

The past couple of years, Airbnb has been systemizing UI design & development on web and mobile platforms with a design language system (DLS). What are our learnings and challenges in creating and evolving a cross-platform system for a large, fast growing and design lead product company.

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Let's talk color

Linda Dong  | Design Manager at Lyft

Color is subjective, emotional, and complex. How do you design a cohesive color system for your product that is both emotive and branded, but also usable, accessible, and flexible enough for the future? In this talk, Linda will take you through how their design systems team at Lyft took a mathematical approach to building Lyft’s new color system (Spectrum). 

Linda will share how they created a color system that both designers and engineers can understand, the tools they made to develop and share their palettes, and how they approached a scalable system built to take Lyft through future brand refreshes and app redesigns.


Design Systems: Bridging the Design & EngineerING Gap

Mike Dick  | Design Technologist at Survey Monkey

Designers today are caught between shunning redline specs and being overwhelmed to learn new skills to bring their designs to life. Out of this tension comes design systems – not only a more efficient way to design, but a better a way to bridge the gap between design and engineering.

In this talk, Mike will share his experience leading design systems for companies like Twitch and Quora, and deep dive on how SurveyMonkey's design system was built to empower design and engineering teams to come together to refresh their 20-year-old product.

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Jessica Lee  |  Interaction Designer at Google

Prototyping is a great tool to communicate design flows and interactions when there is a design system in place. In situations when there isn't an established system, prototyping can be a used as a way to experiment, iterate, and get feedback.

Coming from a diverse design agency background of working with clients from various industries on both short and long term projects where there is no established design system in place, Jessica will talk about scrappy ways on building early design systems using prototyping tools like Framer. She will share tactical ways on using classes and modules in Framer to make reusable styles, animation curves, and components to build quick basic interactive design systems.



Design Systems for Non-traditional Use Cases

Noah Levin  | Design Manager at Figma

People usually associate Design Systems with polished final designs, cleanly mapped to production code and accompanied by a nicely documented site. This talk isn’t about those systems. It’s about all the other ones. The scrappy, simple, reusable components you use all the time, without thinking. The ones that help you express quick ideas, arrange sticky notes for research, or provide photos and names of people from your team to offer more realistic examples in your designs. 

In this talk, Noah will share some examples, tips, and best practices to be scrappier with your Design Systems and speed up the design process for everyone. He believes designers should only have to design a basic building block once, and everyone else should benefit immediately, without needing to put in all that extra work to create polished finalized documentation. 

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Getting your System off the ground

Joey Zingarelli  |  Product Designer at Pinterest

Introducing a design system successfully doesn’t happen overnight. It often takes months, if not years, to create full adoption and use of your system. In it’s early stages your system can feel like it isn’t working or providing value. So, how do you get your design system up and running?

In this talk, Joey will share practical tips on how to get your team designing and building your product within a new set of rules and guidelines. He’ll talk about how to avoid the pitfalls of enforcement and get your system to empower, rather than hinder, your team.


Building for Builders

Malthe Sigurdsson  |  Head of Design at Stripe

Malthe will share his playbook for building and scaling a multidisciplinary design function. He will discuss the tools and design systems his team uses and builds to collaborate with developers on Stripe's economic infrastructure, which hundreds of thousands of businesses rely on globally.

He’ll share the frameworks and operating principles that shaped the design team at Stripe, give tips on managing teams through rapid growth, and discuss how he instilled a culture where everyone at the company is encouraged—and empowered—to think like a designer. 

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